| Summary: | 碩士 === 國立中山大學 === 管理學院高階經營碩士學程在職專班 === 107 === Abstract
After the implementation of national health insurance in 1993, domestic medical environment undergone major changes. In the hospital through continuous improvement of medical equipment and medical environment to promote the improvement of medical quality, but for the clinic, because the equipment is not comparable to the hospital Under the health insurance system, people will prefer to go to large hospitals for treatment, which will cause the clinic to be eliminated in the medical industry if they do not care about adjusting their business model.
With the advancement of the health environment and medical technology in various countries, many countries are now facing the situation of aging, and this means that the people of all countries are paying more and more attention to personal health care. Especially in the present day, although there is a significant improvement in the quality of life, it extends many diseases that seriously threaten the health of human beings.
Asian countries around Taiwan are also aware of the opportunities for the development of health care. Therefore, the market and scope of medical services continue to expand to foreign countries, attracting people from all over the world to receive medical services in Asia, and further promoting health care-related industries to new business behaviors that countries continue to follow. The profit model in the early stage of industrial development is usually vague and unclear, only through the integration and innovation of operational models can we create differentiated competitive advantages, for equipment innovation and well-integrated services are the main trend.
In this study, the selected case clinics used semi-structured interviews to understand the problems and situations the targeted clinics face while implementing their innovative operations, and how to make the clinics more developmental in the healthcare industry through innovation.
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