Environmental Quality, Destination Image and Satisfaction on Dongfeng Bicycle Green Corridor

• Main Authors: YU, HSIU-CHUAN, 尤秀娟
• Other Authors: HUANG, CHIN-HUANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/p4q9rq

碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 107 === The purpose of this study was to discuss the relationship between the environmental quality, destination image and satisfaction of the riders in Dongfeng Bicycle Green Corridor; and to understand whether there is a mediating effect between the destination image and environmental quality and satisfaction. Taking into account the reliability and representativeness of the sample, the sample was taken by the riders of Dongfeng Bicycle Green Corridor. Convenient sampling approach was used to collect data from a questionnaire survey in the study area and came up with 382 valid samples data for SPSS statistical analyses. The collected data were analyzed by descriptive statistics, multiple stepwise regression analysis. The results have shown that environmental quality has positively impacts on destination image; environmental quality has significantly impacts on satisfaction ; The relationship between environmental quality and satisfaction is partially mediated by destination image. The conclusions of this study were presented for management agency and communities that develop sports tourism as references.