| Summary: | 碩士 === 國立臺中教育大學 === 國際經營管理碩士學位學程(IMBA) === 107 === ABSTRACT
This study explore whether different levels of awareness of CSR result in different in the influence among community domain, environmental domain, societal domain, historical record of CSR, skepticism, CSR customer domain food safety, corporate reputation and purchase intention. Four brand food industries in Taiwan are used as a case study.
Multiple regression analysis and independent sample T-tests were conducted to test the hypothesized relationships using a convenience sample of 278 respondents. The consequences result support significant effect of CSR customer domain food safety, corporate reputation and purchase intention.
The results of the analysis have partly explained the initial objective of the study. The community domain, environmental domain, societal domain, historical domain of CSR factors influences CSR customer domain food safety. Through the assessment of CSR customer domain food safety, we can see the influence of historical record of CSR on corporate reputation, skepticism on CRS customer domain food safety, CSR customer domain on corporate reputation, CSR customer domain on purchase intention, corporate reputation on purchase intention, historical record of CSR on purchase intention.
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