| Summary: | 碩士 === 國立清華大學 === 人類學研究所 === 107 === Abstract
This ethnography describes how an Amis community responded to the impact of tourism through the impulse of the younger generations’ initiatives. Pisirian, an Amis tribe in Taitung, under the influence of different governmental policies, became gradually a sightseeing spot in recent years, known as the village of Jimmy because of images of the famous Taiwanese illustrator. Facing these external forces, Amis younger generations intervened in the indigenous tourism with the purpose of cultural revitalization, and dealt with the problem of cultural disruption among the elders. Administrations, enterprises and environmental NGO, involved in the process, adopted progressively a new attitude towards the indigenous place. Since 2013, reinitiating the tradition of kaput naming – Amis age organization, the younger generations changed the gender, internal/external boundaries, and inscribed new social memories in themselves. And through the event of Amis harvest festival - malikuda, they constructed relationships with each other, and became members of a new Amis community in the 21st century.
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