The Innovation Resistance of the Green Product Adoption:A Case of the Inspection Unit in A Company
碩士 === 國立臺南大學 === 經營與管理高階經營碩士在職專班(EMBA) === 107 === This study aims to use innovation resistant theory to investigate why and how clients are resistant to adoption of green products. This study uses the inspection unit in A Company as a single-case study to analyze the primary data from interviewing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69mv86 |