The Study on Drug Advertising Literacy and Medication Risk Behaviors among High School Students

• Main Authors: Lee, Chia-Chun, 李嘉純
• Other Authors: Chang, Fang-Ching
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/62k9p9

碩士 === 國立臺灣師範大學 === 健康促進與衛生教育學系 === 107 === The purpose of this study was to examine drug advertising literacy and medication risk behaviors among high school students. A probability-proportionate-to-size sampling method was used. A total of 1,897 senior and vocational high school students completed online self-administered questionnaire in 2017. The main results were as follows. 1.The level of students’ drug adverting literacy was above average. 2.About 18% of students obtained medicine from overseas suppliers in the past year. Multiple logistic regression analysis results indicated that girls, senior high school students, students with higher drug advertising exposure were more likely to obtain medicines from overseas suppliers. 3.About 15% of students obtained medicine from family/friends in the past year. Multiple logistic regression analysis results indicated that senior high school students, students with higher drug advertising exposure and lower drug advertising literacy were more likely to obtain medicine from family/friends. 4.About 6% of students purchased medicine from unlicensed sources in the past year. Multiple logistic regression analysis results indicated that students with lower drug advertising literacy were more likely to obtain medicine from unlicensed sources. 5.About 6% of students obtained medicine from TV/radio advertisements or online sales in the past year. Multivariate analysis results indicated that students with lower drug advertising literacy were more likely to obtain medicine from TV/radio advertisements or online sales. The findings suggest that medication education could integrate drug advertising literacy to enhance students’ drug advertising literacy and reduce medication risk behaviors.