| Summary: | 碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 107 === With the advances in technology, the way of communications has become more diverse. Motion graphics design is a new industry with intense performance styles and can be used in different media and platforms. This study aimed to explore the application and business model of motion graphics to popular music. Through literature analysis, the five aspects of Bovet and Martha (2000) were integrated into the interview outline. The five aspects were value proposition, profit capture, scope, strategic control, and execution. Hence, the in-depth interview method was used to conduct the research. A total of ten motion graphics visual designers who had taken popular music projects were interviewed. The latter analysis was then organized based on the business structure. The purpose of this study was to explore the current state, development issue, and future trends of motion graphics in Taiwan's popular music, and the business model of the industry.
According to the analysis of the interview data, the current application of motion graphics in Taiwan’s popular music is divided into three categories: music video, pop music concerts video design, and network channel packaging. In the future, motion graphics will break away from single screens and integrate with the environment. Whether in AR, VR, or somatosensory interactive experiences, motion graphics design will be applied in large quantities. And the pop music shows will also be a cross-disciplinary combination of technology, using different technologies to enhance the audience experience.
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