Examining The Impact of Lock-in Effect on Customer Loyalty: a context of Cruise Carrier
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 107 === In recently years, the global cruise industry has been growing rapidly, especially in Asia. The competition in the Taiwan cruise market is also getting fierce. Therefore, improving customer loyalty to maintain the long-term relationship with customers is essent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5br4k4 |