The influence of corporate image on purchase intention in E-commerce platform : the role of trust and perceived risk
碩士 === 國立臺北大學 === 企業管理學系 === 107 === This study aims to explore the influencing factors of consumers’ purchase intention in electronic commerce, that is, from the factors such as the corporate image, trust and perceived risk of the electronic commerce, to explore its impact on the consumers’ purch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2j32d |