The Research of Mobile Payment User Trust in Taiwan

• Main Authors: Ji Li, 李季
• Other Authors: Jiunn-Woei Lian
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/eu8227

碩士 === 國立臺中科技大學 === 資訊管理系碩士班 === 107 === Recent years, mobile payment has become more and more mature around the world. Taiwan is no exception since 2015 it had been announced and promoted actively. The Executive Yuan of Taiwan also proposed the goal of reaching a 90% penetration rate in 2025. Despite this, the mobile payment is still developing slowly in Taiwan. Moreover, the credit card fraud issue also triggers the user trust problem. Additionally, many studies confirm mobile payment trust are the key success factor that significantly affects users'' intention to use mobile payment services. However, through the literature review, we find that many different trustees exist in the previous studies. Therefore, based on the result of reviewing the past fifteen years of related literature. We classify four kinds of trustees when using mobile payment. By integrating above four trustees, trust transfer, and Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study proposed an integrated model to understand the antecedent of mobile payment continuous use intention. Through online questionnaire survey, we propose the following three major findings. First, we propose the importance of these four kinds trustees from high importance to low importance is trust for mobile device, trust for mobile payment service provider, trust for store, respectively, and the relatively unimportant is trust for mobile service provider. Second, we find the social influence has significant negative impact to mobile payment continuous use intention in Taiwan. Finally, we discussed the implications of these findings and offered directions for future research.