Is scale necessary to succeed? A Study of Independent Coffee Shop

碩士 === 國立臺灣大學 === 生物科技管理碩士在職學位學程 === 107 === At the global consumption rate of 2 billion cups per day, coffee is one of the most popular commodities in the world. The volume of coffee beans imported into Taiwan annually has been growing steadily since the entry of Starbucks in Taiwan in 1998. With...

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Bibliographic Details
Main Authors: Ching-Huei Wang, 王靜慧
Other Authors: Hsueh-Liang Wu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/a58y9r