Market Expansion Plan for REFRIA, a manufacturer of HVAC&R Service Tools & Equipment

• Main Authors: Andy Chu, 朱俊安
• Other Authors: 黃俊堯
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/79mfvf

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 107 === REFRIA is an OEM manufacturer with over 35 years of experience in making HVAC&R service tools and equipment for many well-known companies from United States, Europe, and Japan. However, REFRIA’s revenue has been stagnant for the past few years. In order to increase sales, REFRIA will need to expand its market. Thus, the purpose of this business plan is to discuss the current position of the company REFRIA, and how the company can further establish itself to expand its market to Taiwan. Therefore, PESTEL analysis, Porter’s 5 forces, and SWOT analysis will be used to analyze REFRIA how itself different from other competitors, and how REFRIA can thrive in this Taiwan market.