| Summary: | 碩士 === 國立臺灣大學 === 地理環境資源學研究所 === 107 === Many studies regarding the meanings and the effects of market usually take the market as a “ready to be studied” background. Nevertheless, recent enquiries have also looked into the dynamic processes of a market formation. This research uses the case of a Taiwanese company, which has the largest market share in the Thailand hydroponics market place to address the formation and the following expansion of its market.
Taiwan’s hydroponic agricultural technology has a strong competitiveness that is able to be transferred to Southeast Asia. As in the case of hydroponics vegetable, it has been a large market in Bangkok in Thailand for a long time. The formation of the market is actually shaped by the interaction of many heterogeneous factors at different stages. In the early stage, market factors including Taiwan''s hydroponic technology, Thailand''s healthy eating trends, and Taiwanese cross-border investment. Factors that were relevant to each other started to get closed because of the special materiality vegetables. After the hydroponic technology transferred, the market factors are affected by contingent event in Thailand. Gradually, they had connected to each other and become a market. Finally, as the market continues to develop, the key factors that contributed to the early market consolidation were weakening.Instead new factors such as new entrants to the market, new policies have contributed to the market''s new portfolio and resassembling.
This article analyzes the marketization with assemblage theory, and focus on the contingent factors apart from the structured political and economical ones. From the perspective of market formation as contingent assemblages, the market of Taiwanese hydroponics in Thailand is a complex and dynamic process that contains both human and non-human agents encountering at the unexpected space and time.
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