The Competitive Strategy Analysis of EV IGBT Thermal Module Company — A Case Study of A Company

• Main Authors: Kuei-Kang Yang, 楊桂康
• Other Authors: 陳忠仁
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/kee72r

碩士 === 國立臺灣大學 === 商學組 === 107 === Automotive industry competitiveness is a key index to present a country technology integration ability ， such as Japan、Europe countries and American are leading position in Automotive industry who also demonstrate their industrial strength to the world 。However, Taiwan automotive industry is not development being a key market in the world but Taiwan automotive suppliers become good partner of worldwide Automotive supplier chain cause who are good capability in mold tooling 、surface treatment 、metal part machining which are all within good quality and efficiency 。Now today, Automotive market face a serious decline challenge，but Electric vehicle is to demonstrate a strong growth momentum and bring a brightly new territory and opportunity to Automotive players。It also becomes a new growth opportunity to Taiwan suppliers 。 The thesis is to study how to compete in new EV territory within changing rapidly industry environment base on A Taiwan EV IGBT thermal module supplier Amulaire， how to define its business shape and strategy with its own core competence and resource 。 The study explored some conclusions as below:： 1. Amulaire builds up its own competence and competitive strategy through overall cost leadership、differentiation and Focus approaches. 2.The companies should raise up vertical integration ability、essential material know-how and technology by merge and acquisition. 3.How ICT Thermal module suppliers fast engage the EV market base on its core competence and accumulated resource.