The Relationship between Construal Level Theory and Consumers’ Preferences for Assortment Size
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === With the considerable diversity in products nowadays, the variety of choices in consumer’s daily life has gradually increased. As number of varieties grew, making decisions becomes overwhelming for consumers, and this phenomenon is called “choice overload.” Thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qw99tq |