Analysis of Customer Activity Index: A Case Study of Alcoholic Beverages Transaction Data
碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === In the past, there was no research on CAI (Customer Activity Index) of alcoholic beverages. Because of the tendency of alcoholism, actually alcoholic beverage is a very great target of CAI research. Using transaction data of two years in database of supermarket...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fb7r54 |
| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === In the past, there was no research on CAI (Customer Activity Index) of alcoholic beverages. Because of the tendency of alcoholism, actually alcoholic beverage is a very great target of CAI research.
Using transaction data of two years in database of supermarket, I tried to calculate CAI data on alcoholic beverages and to conduct regression analysis. I wanted to figure out the relationship between demographic and CAI.
Two reliable regressions were found, and many effective factors are determined. This method of analysis could be a very good and easy guidance for companies selling and manufacturing alcoholic beverages to make marketing decisions of marketing strategy.
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