An Investigation of Online Review Sidedness Effect
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 107 === Review sidedness has found to positively affect perceived helpfulness and product-related attribution. Consumers cannot judge the reviewer''s credibility due to eWOM anonymity; instead, they would focus on the review quality to form credibilit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v55cr3 |