A Case Study on the Strategic Innovation Model ofElectronic Component Brokers

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Semiconductor distributors play an intermediary role in the electronic component manufacturing industry. From the supply chain to the demand chain, providing electronic manufacturing customer warehouse management services, providing instant delivery just-i...

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Bibliographic Details
Main Authors: Chih-Chun Hu, 胡智鈞
Other Authors: 李吉仁
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/87maek
Description
Summary:碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Semiconductor distributors play an intermediary role in the electronic component manufacturing industry. From the supply chain to the demand chain, providing electronic manufacturing customer warehouse management services, providing instant delivery just-in-time, build-to-order, and vendor management inventory supply services, so that end products can be available for sale in the market in time. However, due to the rapid development of technology and intensive competition within electronic component manufacturers during recent years, the R&D investments has to be increased to meet competition while the distributors’ baraining power is eroding and gross profits decrease. Both manufacturers and distributors therefore adopt horizontal merger and acquisition strategies to consolidate R&D and back-end logistics investments, hoping to improve operational efficiency and meet customers'' one-stop solution goals. Such consolidations hence further affect the competitive landscape of distributor industry and services gaps appear due to demand-supply disequilibrium, which creates opportunities for independent electronic component distributors (or brokers). While the brokers fill the gaps between the manufacturers and distributors, risk of double orders from both distributors and brokers are unavoidable, a problem which induce the manufacturer’s interruption. Given the needs for brokers, it is interesting to explore if there is an innovative model for brokers to survive from the competitive tension. This study undertakes the framework of White Space Strategy to develop an innovative business model for independent electronic component distributors. We collect industry data and conduct interviews with professional informants to inductively reach some conclusions. We postulate an Intelligent Buy and Sell Strategy with risk-free inspection platform for value creation. Implications and suggestions for future research are also discussed.