Business Plan~The Backstage Management System for Social commerce

• Main Authors: CHEN,CHUEHLIEN, 陳鵲蓮
• Other Authors: 陳家麟
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7e7suf

碩士 === 國立臺灣大學 === 創業創新管理碩士在職專班 === 107 === According to the data of Ministry of Economic Affairs, the revenue of Retail Trade not in Stores or Stalls grows up 11 consecutive years, and online shopping is about 70% (169.5 billion NTD in 2017). And online shopping through community websites like Facebook, Line or Instagram is more potential than traditional ways. The “private community” on FB, Line or Instagram is a new business model, the members can shop here instead of B2C websites, the operators of these communities usually start up with less money and part time working hours, but the members trust them so they can grow up in a short time, many of the communities have hundreds even thousands members, the revenue reaches to hundreds of thousand NTD per month, so the operators need an efficient system to manage the communities. In this business plan, a “Backstage Management System for Social Commerce” will be designed to reduce labor costs and improve the efficiency, when member who wants to buy some product and leaves a comment such as “+1” under the post of the product, it will automatically links to the backstage and counts, thus the correct rate will be much better than manual. And further more, the system also has the functions as follows: 1.Bank reconciliation 2.Monthly earnings report 3.A platform of Inventory Closeout The expected investment is 5million NTD in the first two years, to develop the system and marketing, the expected income is the annual fee and the processing fee of the platform of Inventory Closeout, and expected to turn a round in the forth year. Keyeord：Bank reconciliation、FB、online shopping、private community、Social Commerce、earnings report、Inventory Closeout