SkyLens – An Entrepreneurship Project for Data Marketing

• Main Authors: Wei-Kai Chiu, 邱威凱
• Other Authors: 陳炳宇
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3h327s

碩士 === 國立臺灣大學 === 創業創新管理碩士在職專班 === 107 === Digital marketing has been developed to the present day. With the development of consumers and the development of social networking and video broadcasting, manufacturers are increasingly diversifying the technologies, themes, content shaping and influence required for users'' access. Google monopolizes cookie data through browsers, operating systems, and ad delivery systems, while Google and Facebook monopolize user account information through their own platforms and communities. If we use the same cookie data collection, comparison and analysis as other companies in the current digital marketing industry, we will embark on the road of using the same technology and data with Google/Facebook, and will always fall into the price competition.