A Study on the cultural creative design and consumer preference of the light-adjusting pop-up card

• Main Authors: GUO,YI-TING, 郭羿廷
• Other Authors: HAN,FENG-NIEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2pr992

碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 107 === There are many kinds of cultural creative products developed in Taiwan, and the design procedures of different cultural creative products commodity research are also divergent. However, basing on the design thinking procedure and experts interview, it is found that the design of cultural creative products, three-dimensional card is not complete in the relevant literature. According to IDEO (2010) design thinking theory, the design process is divided into three stages: Inspiration、Ideation and Implementation. First of all, the inspiration stage is to explore literature review about the cultural creative commodity, cultural creative commodity design thinking and consumer preferences; Secondly, the ideation stage is to develop the prototype of cultural creative commodity design, develops the consumer preference questionnaire of variable light color cultural creative products stereo card, and consults the experts on the connotation of cultural creative commodity. Finally, the implementation stage is to fulfill the design of cultural creative products and variable light color products stereo card, and the analysis of consumer preference are completed. According to the results of the research, it is concluded that the design of Taiwan cultural creative products should include three elements: the application of science and technology, the type of material and the performance of printing, but different types (namely, relics, ecology, architecture, etc.) of cultural creative products will affect the preferences of consumers for the elements of product design; In addition, according to the results of 221 questionnaire, sex is an important factor affecting the preference of consumers in cultural creative products. Male and female students have different views on the material types of cards and the presentation of printed cards. In addition, the results of this study also show that based on the needs of interaction and personalization, the future introduction of technology into cultural creative stereoscopic cards is an inevitable design trend.