| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === According to data from World Population Prospects (2017), the number of elders, those age 60 years and above are expected to more than double by 2050. Aging leads to a labor shortage. Therefore, elder use technology products to assist life will become a trend in the near future. This drives more and more industries to develop smart home product. To grab the silver consumer market pie, businesses should be more active in discussing what elders are concerning about when using smart home products.
This study focused on the people in Taipei, an urban area of Taiwan, as the research object and collected samples through social networking. This study adopts TAM as basic framework and referred to the product quality construct which proposed by Wolfinbarger and Gilly (2003). In the basic analysis, SPSS 20.0 statistical software is used to carry out descriptive statistical analysis, reliability analysis, and Lisrel 8.7 is used for validity analysis and Structural Equation Model (SEM).
It can be concluded in this research that website design, security/privacy, and customer service of smart home product have an impact on the perceive usefulness, perceive ease of use and behavioral intention of elders. Therefore, it is recommended that companies, which produce smart home product, should improve product quality in order to increase the user's positive behavioral intentions. Based on the results of this study, I provide some suggestion for future study.
|
|---|
