| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === This study starts with perceived risk and explores how institutions use the SVS model to enable people to generate trust and reduce perceived risk in the face of the harm caused by technology. We add “product knowledge” into SVS model and we take smart home appliances as an example. In Study 2, the Theory of Reasoned Action is used to explore how perceived risk affected intention to adopt smart home appliances and the study adds social factor "subjective norm" and personal factor "personal innovativeness ". This paper conducts three questionnaires and uses regression analysis for analysis.
Study 1 shows that SVS determined the level of social trust for regulating the smart home appliances. In addition, product knowledge affects the relationship between social trust and perceived risk. Study 2 shows that when people perceive higher risk, their intention to adopt smart home appliances will decrease. In addition, the social factor “subjective norm” and personal factor “personal innovativeness” will affect the relationship between perceived risk and intention to adopt smart home appliances. This study hopes to further remind institutions of the importance of salient value. It’s very important to understand what are consumers concerned about the harm caused by the technology and make an improvement or an appropriate regulation which fit the needs of people. Besides, companies can use the concept of subjective norm and personal innovativeness to influence the intention to adopt smart home appliances of consumers.
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