Risk management of smart home appliances – relationship analysis between trust of institution and salient value similarity of customer
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === This study starts with perceived risk and explores how institutions use the SVS model to enable people to generate trust and reduce perceived risk in the face of the harm caused by technology. We add “product knowledge” into SVS model and we take smart home appl...
Main Authors: | Pei-Ying Kuo, 郭珮瑩 |
---|---|
Other Authors: | Cou-Chen Wu |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/s59ze3 |
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