| Summary: | 碩士 === 國立臺灣科技大學 === 科技管理所 === 107 === Looking back the development of pop music in Taiwan, it was developed 1930s. As the times continue to evolve, Chinese pop music is also influenced by various elements, presenting its mainstream in different periods. Since the 1980s, Mandopop was beginning to develop. In the 1990s, the internationalization of Taiwan music industry produced a lot of new elements. By the 2000s, pop music became mature and diverse. So based on the historical background of Mandopop, these three periods were selected. During the periods, we explored the diversified development process of the popular music industry, and the network of singers and pop music creators.
In the past, some scholars used the concept of social network and social capital to make research and analysis related to the music industry. For example, some scholars used the concept of social network to explain the different stages of creativity in the music industry, and also analyzed the data of music theater, to show the small world network relationship between art performers. In addition, social capital exists in the relationship of resources, and leads to the development of progress, so some scholars exploring the correlation between team cooperation and performance, or the relationship between the social capital owned by musicians and his economic achievements. Therefore, this study collected the data of Mandopop songs from 1980 to 2009, using social network analysis methods to construct the network of Mandopop, and to explore the changes in the network structure across time. And then use the linear regression analysis method to find out the factors affecting the singers’ musical performance, that represents the influence of the social capital owned by the singers on their achievement.
The results are divided into two parts. The network analysis show that in this 30 years, the situation that the singers cooperated with different record companies have gradually increased, reaching the peak in the 1990s, and the form of cooperation between small record companies and single singers has increased. In the part of output songs, the proportion of top ten composers has a gradual decline, but the lyrics are still concentrated on the top ten lyricists, the most concentrated in the 1990s. In the part of the network between the singers and the creators, as the time goes by, the cooperation situation is gradually loose, and the singers are gradually trying to cooperate with different composers and lyricists.
In the part of linear regression analysis, it is found that if the singers have diverse channels in the Singer-Lyricist network, it is easy to make achievements in the innovative performance, but it is not conducive to the popularity. If the singer cooperates with the creators who have been selected or won the Golden Melody Awards, it will have a positive impact on the singers’ innovative and popular performance, but it will be a disadvantage if cooperating with the composers who are top ten of output songs. In the singers’ creating part, if singers lyricize themselves, it has a negative impact, but if composing music themselves, it can become a key factor in the innovation and popular interpretation.
There are not many researches on popular music in Taiwan, and this study explores Mandopop from people perspective, and uses special research methods, constructs a network of musicians' cooperative relationships, analyzes music cooperation changes in different periods, and understands A factor that influences the singer's achievement and develops a special application architecture.
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