Comparison of Double Cases of Innovated Enterprises\' Continuous Creation of New Information Product Procedures －Two Case Studies of ZoneTech and KPN Company

• Main Authors: Po-Yao Chang, 張博堯
• Other Authors: Tzu-Chuan Chou
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/gq32n2

碩士 === 國立臺灣科技大學 === 資訊管理系 === 107 === According to the 2018 Global Entrepreneurship index from GEDI organization, Taiwan ranked 18th. Moreover, Taiwan is ranked 11th in the Entrepreneurial Aspirations Sub-Index, this report shows that Taiwan is the prosper area of the entrepreneurship. However, only 1% Taiwan's start-up companies can survive for more than five years, this statistical data base on the Taiwan Ministry of Economic Affairs. The main reason is difficult to put abstract ideas into implementation. Sometimes businesses are often busy with the present works but ignore future developments, so if enterprises can continue to develop more profitable innovative information products, it is bound to have a positive impact on the survival of the company. Therefore, the purpose of this study is to conduct case studies, and explore how two successful companies can quickly create new information products with limited resources. In the end, this study will point out the similarities and differences between two companies in the development process after summarizing and analyzing. This study used the Entrepreneurial Mindset to analyze the abstract opinion (Recognizing entrepreneurial opportunities, Entrepreneurial alertness etc.) from the entrepreneur, and used the Resource Fit and Entrepreneurial Bricolage to observe the particular implement processes. After the processes, we must keep observing the product whether can make the profits or not. When creating new products next time, the previous experience become the nutrition and help leaders to do the better decision. Continuous creating the innovated information products can not only can improve the enterprise overall profits but also can enhance the competitive advantage. The companies in this study are ZoneTech and KPN, these two companies established in 2007 and starts their innovated procedures. ZoneTech focus on the innovated information services, on the other hand, KPN dedicated to innovate information products. This study focus on the three business units in ZoneTech and the main three products in KPN company. Explore the enterprise how to continuously innovate and create profits quickly with limited resources, also analyze the different entrepreneurial mindsets affect the development of a company. Finally, Summarize and sort out the “New Information Product Procedures” for other entrepreneur as a basis for the innovated process.