The case of TUL: Face the fast ups and downs of virtual currency

• Main Authors: YU-MING PENG, 彭宇鳴
• Other Authors: Pin Luarn
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/e4676q

碩士 === 國立臺灣科技大學 === 管理研究所 === 107 === 　　This case focuses on the rising of the smart contract of Ethereum at the end of 2015. In 2017, cause the price of Ethereum rose rapidly, the demand for mining graphics cards and its prices rose rapidly simultaneously. 　　However, the case company TUL experienced a large increase in demand for mining graphics cards as early as the rise of Bitcoin in 2013, and then plunged in 2014 due to its first half-down period, which seriously eroded the profitability of the case company. 　　In the face of the ups and downs of virtual currency and the short life cycle of graphics card products, how can TUL meet this challenge by organizing agility and making good expert of the company's special heterogeneous computing and cultivating other dynamic competitiveness!