| Summary: | 碩士 === 國立臺灣科技大學 === 設計系 === 107 === In the present society that of a closer relationship with the design of visual communication, this study put forward the technique of the design and application of the exhibition design in Taiwan's cattle culture exhibition through the use of curator design as a technique, and the relevant case studies: “Try to convey the expression of the topic of visual communication-the different thinking and creation of the single image-the selection of the main axis of the exhibition-the establishment of the listening-inheritance situation” , so as to build the design and creation. The purpose of this work is to explore the value attribute of the cultural exchange level of the single image, which is common in daily life, to let the viewer participate in the language environment displayed in the paper, and to bring more and deeper association and brand-new experience to the audience. This study takes cattle as the theme, and interprets the three different relationships between man and cattle in Taiwan society from three aspects: “daily relationship”, “symbiotic relationship” and “reverence relationship”. At the same time, different forms of expression (fonts, information charts and posters) are used to interpret different themes. The reason for selecting cattle as the image is that the element has a refined cultural value attribute in the daily life experience, and the possibility of being expressed by the design method, and the resonance interaction with the audience. Finally, the cultural symbol of cattle is constructed into a complete exhibition through curatorial design, including from the initial literature collation, the establishment of the main purpose of the exhibition, the conception of the exhibition content, the modification, the process from production to completion and the complete process of the final exhibition presentation.
The purpose of this study is to find out the influence of the curatorial technique on the design from try of the exhibition of Taiwan's cattle culture, which can be concluded as the following:
1.A solid historical document investigation and accumulation in the early stage of the design will have a positive support for later design.
2.There is an interesting difference experience created by the same object from different angle of view.
3.Man has a natural sense of intimacy and willingness to interact with the natural objects.
Finally, through the summary and analysis of the creative results, some suggestions for subsequent revision are obtained, such as “re-optimization of exhibition display details”, “unity of visual style”, “more diversified interactive experience” and “more possibility of propaganda” .
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