Customers’ Switching Behavior Among Smartphone Brands
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 107 === Witnessing the unprecedented development and high competition in smartphone industry, the study aims to explore the factors affecting customers’ switching intention among smartphone brands. Based on literature review of previous researches, a research mod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6369zr |