| Summary: | 碩士 === 僑光科技大學 === 企業管理研究所 === 107 === The tourism and leisure industry has been one of the industries with promising development, leading to a place having more business opportunities and being more competitive.in addition, due to the improvement of life quality and economic status, people in Taiwan take various factors into further consideration when choosing tourist attractions nowadays. Therefore, through the study of motivation and purpose, this study was conducted in a survey of the visitors of the Intercontinental Baseball Cultural and Creative Park in Taichung and an empirical analysis with SPSS 17.0 statistical analysis software. To this end, firstly, this study was aimed at understanding the general situation of the tourism development of the Intercontinental Baseball Arts and Culture Park in Taichung. Secondly, with Structural Equation Model, this study tried to construct the measurement and suitability of the impact of tourist Attraction, tourism image, and tourist satisfaction on tourist revisiting intention.
The research showed that the tourism attraction, tourism image, tourist satisfaction and revisiting willingness model of the Taichung Intercontinental Baseball Arts Park in this study could be used to predict and explain the tourists of the Taichung Intercontinental Baseball Arts Park. In addition, the morphological variables of the facet model, including tourism attraction, tourism image, tourist satisfaction and willingness to revisit, have direct and indirect effects, and they can distinguish the degree of influence between each other. Finally, the results of this study further suggested possible management and academic implications, and proposed feasible suggestions of the planning and implementation of the business owners and government-related tutoring units around Taichung Intercontinental Baseball Creative Park.
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