| Summary: | 碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 107 === Purchasing Behavior of Online Food Delivery in Indonesia
Student : Olivia Faida Advisor : Prof. Wen-Yu, Su
Chinese Culture University
ABSTRACT
Electronic commerce growing fast nowadays. In online platform they can sell many things such as clothes, goods, and foods. In Indonesia this kind of delivery services are growing fast included the online food delivery services. This study examines the relationship among factor affect online shopping behavior, convenience motivation, attitude towards OFD services and behavioral intention towards OFD services. A total of 401 valid questionnaires were collected and analyzed using IBM SPSS. The result indicated that factor affect online shopping behavior had positive relationship with convenience motivation and post-usage usefulness, convenience had positive relationship with post-usage usefulness, convenience motivation had positive relationship with attitude towards OFD services and behavioral intention towards OFD services, post-usage usefulness had positive relationship with attitude towards OFD services, post-usage usefulness had positive relationship with behavioral intention towards OFD services and attitude towards OFD services had positive relationship with behavioral intention towards OFD services.
Keywords: Purchasing experience, attitude, behavioral intention, online food delivery services
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