| Summary: | 碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 107 === Along the rapid progress of science and technology as well as the development of Internet, the wide use for new applications of cloud services was driven. As the software and hardware of cloud services become mature, structural changes will occur across many industry supply chains. In this study, the pattern in terms of consumption process of cosmetics will also change in supply chain due to cloud service in order to carry out researching of innovative service. Skin analysis is an important auxiliary tool in the consumption process of cosmetics. In the past, skin analysis was a stand-alone operation. Under the new supply chain created from the cloud service with technologies mature enough, skin analysis is bound to move to the cloud. Moreover, the report data generated by skin analysis and the information generated by consumption records can also be stored in the cloud for substantial demand effects as well as even the future application of big data, so there already has been demands and expectation in this industry.
The purpose of study attempts to use the cloud computing center for skin analysis, to open up the best feasible plan to promote cosmetics brands under the paid sharing model, and therefore this is the typical innovative service system which changes the supply chain structure due to development of technology. Since we do not have previous relevant experience, this study uses case analysis, introduces point of view in strategy dynamics, as well as the marketing module from dynamics management flight simulator to carry out simulation and analysis. Moreover, according to the product attributes and possibility of market change, we design three sets of circumstances to do strategy analysis respectively which are done through the compression of time and space in the simulation laboratory and put forward the better feasible solutions for market by observing the result of experiment on the service system.
The management flight simulator does help decision makers clearly know whether there is a blind spot for the subjective decision-making on marketing planning. When decision-makers use their past experience to plan for the future innovative service system with an optimistic expectation, it is possible to encounter huge blind spot after computer simulation during the case planning. The state of marketing strategy does help decision-makers to comprehend the key factors in advance whilst formulate marketing goals and establish reasonable goals without excessive expectations, as a good start for innovative service system and increase your chances of success.
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