Exploring the Effects of Internet Psychological Characteristics and Toxic Disinhibition on Sharing Behavior

• Main Authors: CHUANG, NIEN-CHIEH, 莊念婕
• Other Authors: CHUANG, YU-WEI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2s3pyn

碩士 === 靜宜大學 === 資訊管理學系 === 107 === With the rapid spread of the Internet, the Internet platform has also developed an "anonymous platform" that is different from the general Facebook fan pages, such as Dcard, PTT, Gamer, etc. Users also can use the anonymous system to express their opinions on the platform. By expressing your emotions and writing stories you have encountered, you can also view other users' articles through the discussion board, leave your own ideas under the article, and even use anonymous to know other users. Dcard is an anonymous online platform in Taiwan. The founders are Taiwan University students Lin Yuqin and Jian Qinyou. In 2011, only National Taiwan University and National Chengchi University students were registered. Later, other universities and a few foreign universities also can register account on Dcard. Now, it is a large forum with over one million members. The main function of Dcard is the community function. Users can browse, post, respond to other articles through Dcard's website or App. The discussion area is also divided into different discussion versions according to different content. Any behavior on the discussion board is for the anonymous system, you can know the university of the speaker, but you will not know his/her real name. Dcard also regulates that the user cannot disclose personal information, any form of contact information, or exchange personal information in articles or messages. Another feature is the draw card. The user will receive an anonymous invitation card for system matching at midnight. If you are interested in knowing the people, you can send a friend invitation. The person who receives the friend invitation is on the same day. Before midnight, you must agree to the invitation. Then the person and you will become friends. Once they are missed, the two users will not receive or draw each other's Dcard. Many people will know other users by drawing cards. This study is aimed at users who have used the Dcard anonymous network platform to recover data through the online questionnaire and verify the research hypothesis proposed by the research. The total number of valid questionnaires was 498. The research results show that:（1）network psychological characteristics（anonymity, deindividuation, and solipsistic introjection） have positive and significant impacts on toxic disinhibition（2）subjective norm and information influence have positive and significant impacts on toxic disinhibition（3）toxic disinhibition has positive and significant impacts on information sharing and rumor sharing. Nowadays, anonymous network platforms are becoming more and more popular. Through the results of this research, we can find that the some characteristics of the network have a significant impact on toxic disinhibition, which in turn affects the behavior of information sharing and the behavior of rumor sharing. The results of this study can be used as a reference for subsequent research on related network behaviors.