The Study of the Key Factors Affecting Consumer’s Selection of OTC Tooth Whitening Product-Using AHP Method
碩士 === 東吳大學 === 企業管理學系 === 107 === According to market research. In Taiwan, up to 80% of the people care about the whiteness of their teeth. There are many kinds of over-the-counter tooth whitening products that can be purchased directly from physical/non-physical channels in the market. What factor...
Main Authors: | CHEN, YI-HSUAN, 陳宜軒 |
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Other Authors: | LEE, CHIH-MING |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/5ap9uz |
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