| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === In the 40 years since the reform of China , the economy of the country have been greatly increased. The people's living standards have also been promoted to the well-off society. After the restrictions on the release of foreign countries, the number of people traveling abroad has maintained its status as the world's largest source of tourists for many years. In the main destinations for outbound travel, Taiwan has been ranked in the top five positions in recent years. In the peak period of 2015, the number of travelers to the mainland has reached 4.18 million.
Driven by the double factors of increasing travel cost and increasing income, outbound short-distance route travel shows a high rate of travel and in-depth experience. Therefore, in-depth travel has become a new hot spot and new form of travel. It is a human-oriented, individualistic, conscious pursuit, and attention to the way of travel; However, in the context of the promotion of FIT travel and the absence of obstacles to language, Taiwan's in-depth travel has become a new form of pleasure travel that is different from the low-price area of sightseeing.
There are two special points about the elements of in-depth travel: first, food, housing, travel, etc.. Second, each element is part of the travel value chain experience. The depth travel of the Hualian and Taitung is that the elements of the sea attract the city tourists within the land, and the second is that slow travel and in-depth experience can highlight the characteristics of Hualian and Taitung that are more sensitive to Beautiful mountains and Nice water view; How to sell the beauty and popularity of the Hualian and Taitung to the mainland tourists will be a new learning and business growth point for the tourism industry in Taiwan.
In this article, the in-depth travel of Hualian and Taitung to the tourism industry, to the Mainland cities-Wuhan, under the cooperation of the media, how to carry out the consolidation of the sale, with the in-depth interviews of the industry and the actual operation of the case, Probe into the feasible mode and benefit analysis of marketing.
【Keywrods】 Mainland visitors, FIT travel, Hualian and Taitung in-depth travel, integration marketing
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