Competitive Strategy Analysis on Industrial Computer Industry in Taiwan: The Perspective of Financial Performance

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === According to IHS Markit report on the scale of the global industrial computer industry (IPC) market, the market size in 2018 is about $3.9 billion US dollars, and it is estimated to reach $4.3 billion US dollars by 2022. The growth of overall industrial comp...

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Bibliographic Details
Main Authors: TSAI, HAN-HUI, 蔡翰輝
Other Authors: CHIN-YEU CHEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ugb9w5
Description
Summary:碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === According to IHS Markit report on the scale of the global industrial computer industry (IPC) market, the market size in 2018 is about $3.9 billion US dollars, and it is estimated to reach $4.3 billion US dollars by 2022. The growth of overall industrial computer industry is slowing down. However, For the Internet of Things market, the International Data Information (IDC) estimates that market value of the composite growth rate will be as high as 15%-20% in the next 10 to 15 years. Gartner, an international research consultancy, predicts that smartphones, tablets and PCs will reach 7.3 billion devices in 2020, but IoT devices will increase to 26 billion devices. $166.0 billion will be invested in a wide range of IoT applications, far more than the sum of smartphones, tablets and PCs. Although the Internet of Things industry is an innovative concept that has only emerged in the recent years, most impotently, it’s highly relevant to the automation industry, the computer industry and the telecommunications industry which all highly overlap with the traditional industrial computer industry market, and IoT focused application markets such as smart transportation and intelligent medical, smart manufacturing, smart retail, smart logistics, smart cities, etc. are all areas of focus for traditional industrial computer manufacturers. This study is based on the financial statements of Taiwan IPC listed company at stock exchange market and over-the-counter market. From the practical experience of practical workers in the industry for many years and the understanding of all sampling cases, the operating income and revenue growth rate from 2011 to 2018. , gross profit margin, net interest rate, operating expense ratio, research and development expense ratio, return on equity, and return on assets to explore the differences of sampling cases in business models, target industry customer base, and core competence of enterprises and then make overall comparison and discussion. Hopefully, this research and collation can be provided as reference for industry or individual manufacturers to use their competitive advantages developing their business strategies.