Using the Unified Theory of Acceptance and Use of Technology to Explore Customer Behavioral Intention of Using Smart Glasses

• Main Authors: CHANG, CHIA-ZONG, 張嘉榮
• Other Authors: WU, REI-YAO
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/n593yj

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === Smart glasses is designed as a head-mounted microcomputer, for providing additional information for users. It’s another way to bring more convenience and entertainment for people. Therefore, before developing smart glasses, it’s essential for the industry of technology products to understand the consumers behavior intention of accepting smart glasses, so that they could design features actually needed by users. This is the key factor to determining the developing trend of smart glasses. This study based on Unified Theory of Acceptance and Use of Technology(UTAUT) explores users behavior intention to use smart glasses with four dimensions, including Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions and Innovativeness. The study population are users with smart devices in Taiwan, and samples come from users of using and purchasing wearable devices. The survey got 208 internet questionnaire and made a Hypothesis testing. The study found that users behavior intention to use smart glasses is positively influenced by Performance Expectancy, Social Influence, and Facilitating Conditions, and also effected by users gender and age. It is recommended that technology product manufactures should focus on the goal of improving the quality of life of consumers. Besides, manufactures could participate in exhibitions or host product trial events to increase people’s experience about smart glasses, so that the product publicity and consumers’ willingness to use could be increased. At last, manufacturer’s technical support services and troubleshooting guidance should be available. With the mutual influence of benefits to individuals and public acceptance of smart glasses, increasing the users behavior intention is achievable.