| Summary: | 碩士 === 樹德科技大學 === 金融系碩士班 === 107 === This study attempts to explore the influence of perceived usefulness and perceived ease of use in the technology acceptance model on the attitude and intention of use from the perspective of consumers'' reliability, reactivity and trust in action payment, and the study focuses on potential or current users of Apple Pay. The questionnaire survey was conducted on March 1, 2019 solstice on March 20, 2019. A total of 479 questionnaires were sent out, among which 13 were invalid and 466 were valid. The effective questionnaire rate was 97.3%. Statistical tools were used for correlation analysis, including narrative statistics, reliability analysis, validity analysis, t test, one-way ANOVA, and regression analysis. The empirical results show that reliability has a positive effect on perceived usefulness in the technology acceptance model; reliability has a positive impact on perceived ease of use in the technology acceptance model; reactivity has a positive effect on perceived usefulness in technology reception mode; reactivity has a positive impact on perceived ease of use in the technology acceptance model; trust has a positive effect on perceived usefulness in the technology acceptance model; trust has a positive impact on perceived ease of use in the technology acceptance model; perceived ease of use has a positive impact on perceived usefulness in the technology acceptance model; perceived usefulness has a positive effect on the use of attitudes in the technology acceptance model; perceived ease of use has a positive impact on the use attitude in the technology acceptance model; using attitude has a positive impact on using intention.
The results of this study can provide relevant companies, banks and governments to promote action payment, and how to make consumers more willing to use action payment intentions.
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