The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example
碩士 === 樹德科技大學 === 資訊管理系碩士班 === 107 === The sales of the auto parts in the markets are getting more unpredictable these days. Therefore, it is the marketing strategies that count to make the businesses successful. Also, being able to keep track of what will be going on with the rapid changes of surro...
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ndltd-TW-107STU053960142019-11-30T06:09:32Z http://ndltd.ncl.edu.tw/handle/7vnbv4 The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example 汽車配件產業市場策略之研究-以台灣S公司為例 CHI-TSAI LIAO 廖其財 碩士 樹德科技大學 資訊管理系碩士班 107 The sales of the auto parts in the markets are getting more unpredictable these days. Therefore, it is the marketing strategies that count to make the businesses successful. Also, being able to keep track of what will be going on with the rapid changes of surrounding industries has lent a hand to boost the more competitive businesses. The crux of this paper investigates the key factors of successful marketing strategies about the sales of the auto parts based on the thesis-related data, analyzing the results of case-by-case interviews through Porter five factors analysis and SWOP, respectively. Finally, this paper further provides auto-part manufacturers with effective suggestions that enhance marketing strategies for the future management. Jiunn-Ching Chen 陳俊卿 2019 學位論文 ; thesis 28 zh-TW |
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碩士 === 樹德科技大學 === 資訊管理系碩士班 === 107 === The sales of the auto parts in the markets are getting more unpredictable these days. Therefore, it is the marketing strategies that count to make the businesses successful. Also, being able to keep track of what will be going on with the rapid changes of surrounding industries has lent a hand to boost the more competitive businesses. The crux of this paper investigates the key factors of successful marketing strategies about the sales of the auto parts based on the thesis-related data, analyzing the results of case-by-case interviews through Porter five factors analysis and SWOP, respectively. Finally, this paper further provides auto-part manufacturers with effective suggestions that enhance marketing strategies for the future management.
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Jiunn-Ching Chen |
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Jiunn-Ching Chen CHI-TSAI LIAO 廖其財 |
author |
CHI-TSAI LIAO 廖其財 |
spellingShingle |
CHI-TSAI LIAO 廖其財 The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
author_sort |
CHI-TSAI LIAO |
title |
The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
title_short |
The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
title_full |
The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
title_fullStr |
The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
title_full_unstemmed |
The Analysis of Automobile Part Industry Market Strategy — Taking S Company for Example |
title_sort |
analysis of automobile part industry market strategy — taking s company for example |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/7vnbv4 |
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