The Study on Repurchase Intention of Cosmetic Medicine – A Case Study.

• Main Authors: LI, CHIA-HSIN, 李嘉欣
• Other Authors: HUNG, CHUNG-WEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/4sqd4x

碩士 === 南臺科技大學 === 高階主管企管碩士班 === 107 === With the development of technology, the global output value of cosmetic medicine is still growing. There are about 1,000 cosmetic medical clinics in Taiwan with an annual output value of about NT$40 billion. The fact that modern people pay more attention to their appearances is expected to bring more future output value for the industry. This study focuses on the convenience sampling of consumers in a cosmetic medicine in southern Taiwan. It mainly discusses the relationship between experience marketing, service quality and repurchase Intention. We can conclude that experience marketing and service quality are positively affecting the willingness to re-consume; and experience marketing is positively affecting service quality. The verification experience not only can reduce the cognitive gap, but also can smooth out the communication process. Quality improvement is the best policy for the sustainable operation of cosmetic medicine service providers.