The Research on the Consumers Behavior Model of Purchasing a Sports Lottery
碩士 === 大仁科技大學 === 休閒事業管理研究所 === 107 === The purpose of this study was to understand consumers purchasing behavior patterns of the sports lottery. Based on the theory of planned behavior, this study combines the variables of perceived usefulness and perceived accessibility of technology acceptance mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4x5j5y |