Understanding the Research of Technology Readiness and the Effects of Perception and Continuous Usage Intention Model on Video Sharing Website

• Main Authors: LIN,HSUN-FENG, 林勳峰
• Other Authors: HSU,MAO-CHOU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/wyx2wb

碩士 === 大仁科技大學 === 休閒運動管理系休閒事業管理碩士班 === 107 === This study was to explore the correlation between the perception and continuance intention among YouTube video-sharing website users by using Technology Readiness and Acceptance Model (TAM) as measurement model. The research population was YouTube video-sharing website users and conducted with online survey through Facebook website and Line application while total 200 copies had been collected with 100% effective response rate. The collecting survey data was analyzed with two statistical software-Smart PLS 3 and SPSS for Windows 22.0. The conclusions were as follows, 1. User’s technology readiness had significant impacts on its perceived usefulness, satisfaction, and perceived ease of use. 2. User’s perceived ease of use had no significant impact on its perceived usefulness 3. User’s perceived usefulness and perceived ease of use had significant impacts both on its satisfaction and continuance intention. 4. User’s satisfaction had significant impact on its continuance intention. Finally, the study was aiming to provide substantial suggestions on three aspects: how to increase perception via technology readiness; the effects from perceived usefulness and perceived ease of use toward satisfaction and continuance intention; and the extend of satisfaction influenced on continuance intention as the accordance for YouTube video-sharing website further update.