| Summary: | 碩士 === 亞洲大學 === 經營管理學系 === 107 === ABSTRACT
Purpose – The aim of this research is to understand the factors that influencing Indonesian user’s intention to use online dating apps/webs as the outcome variable with the independent variables attitude, perceived norm, and self-efficacy mediating by perceived ease of use and perceived usefulness.
Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research design is used in this research to identify causal relationship between construct. A survey of 347 respondents via online questionnaire is distributed to Indonesian Online Dating users. Further, SEM and bootstrapping method are carried out to analyze the data in this study.
Findings- Subjective norm, self-efficacy, and perceived usefulness have a significant influence on users’ intention to use. Three of The Integrative Model of Behavioral Prediction theory variables (attitude, subjective norm, and self-efficacy) have significant influence on perceived usefulness. Subjective norm and self-efficacy have significant influence toward perceived ease of use. The relationship between attitude and intention to use fully mediated by perceived usefulness. Moreover, the relationship between subjective norm and self-efficacy partially mediated by perceived usefulness toward intention to use. Also, the relationship between attitude and self-efficacy partially mediated by perceived ease of use toward intention to use.
Research Limitations - This research limits the respondents only Indonesian Users who use online dating apps/webs in general.
Practical Implications- The finding of this research suggest several practical directions for company who in the field of dating apps/webs. First, it helps to know what factors became basic consideration for users to use online dating apps/webs by using IMBP and TAM theories. Second, it gives explanation and evidence to what extent does each variable influence intention to use.
Originality/value – Limited studies have examined the influences of attitude, subjective norm, and self-efficacy as independent variables (from The Integrative Model of Behavioral Prediction theory) with the mediation of perceived ease of use and perceived usefulness (from Technology Acceptance Model) on intention to use. This study provides the better understanding about key factors that influence Indonesian users to use online dating apps/webs.
Keywords: Intention to Use, Indonesian Users, Influencing.
|
|---|
