Perception towards Indonesian Instagram Celebrity Endorsers Characteristics and their Influence on Consumers’ Purchase Intention
碩士 === 亞洲大學 === 經營管理學系 === 107 === ABSTRACT Purpose – The purpose of this paper is to examine key factors that influence Indonesian consumers’ to purchase products due to the influence of celebrity endorsers in Instagram Design/methodology/approach – This study uses a quantitative approach to test...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pds69 |
