| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === This paper is based on the blue ocean strategy by Kim and Mauborgne. According to the strategies proposed, we can find the blue ocean strategy in the highly competitive market in Taiwan Pneumatic Industry. Under the premise of not sacrificing the profit generated by the company, we can break the traditional corporate’s way of doing businesses by four actions framework: create, reduce, eliminate, and raise. Through these four actions framework we can find the key success factors in Taiwan pneumatic industry. This study applying the Analytic Hierarchy Process (AHP) to acquire the factor structure. By collecting data from surveys, we can apply with induction and find the weight ratio. This weight ratio can be further used in the professions in strategies in Taiwan pneumatic industry. The key success factors of blue ocean strategy in Taiwan pneumatic industry is to primarily create several dimensions, and elevate the life cycle of air tools in Taiwan in return to reflect the customers’ needs.
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