Research on the Relationship between Corporate Social Responsibility and the Creation of Shared Value-Taking a Financial Holding Company as an Example

• Main Authors: XIAN, ZHENG-HUA, 鮮正華
• Other Authors: CHANG, TIN-CHANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/j7254s

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === Corporate Social Responsibility has always been a topic of constant continuation. From the perspective of most companies, it is difficult to accurately grasp. Companies from different backgrounds, different local cultures, and different industries will give different meanings to corporate social responsibility and creating shared value. Many companies will start to Pursuing interests and solving social problems are one. Under the premise of pursuing sustainable development of enterprises, we must pay attention to the interests of many parties, so that the company can create value while also allowing the society to feel the sincerity of the company. This paper uses the employees of a certain financial control company as the questionnaire, and hopes to understand the relationship between corporate social responsibility and the creating shared value, and whether it will affect the social responsibility and create shared value when the enterprise introduces the resource-based view. The empirical results show that when a company has a good corporate social responsibility foundation, it has a positive impact on the practice of creating shared value. When the enterprise introduces the resource-based view, it uses the resources properly from within, and creates the value of the self from the inside out. The relationship between corporate social responsibility and the creating shared value is even more dramatic.