The Value Creation of Traders – Taiwan Machine-Tool Industry Study

• Main Authors: HSU, MING-CHANG, 徐明璋
• Other Authors: CHANG, TIN-CHANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/5457u3

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === Taiwan is an island state where surrounded by seas. There is inherent limitation of the natural resource. The developing and exporting trade to countries worldwide rely on their own technical capabilities to manufacture products and is the major way to enhance national economic development. Since the 17th century, exporting trade has been emphasized to economic development in Taiwan. It can be an important source of financial and economic development of Taiwan. The traders play an important role in Taiwan's economic growth, building a bridge between foreign customers and Taiwanese manufacturers. The relationship between traders and customers is diversified and close. The existence of traders is greatly affected by the management ability and operational stability of their customers, in addition to being affected by the industrial climate. When traders can firmly grasp key technologies and services and create the added value customers need, their trade middle ground can be securely maintained. In this study, the tool machine export industry as the background, the purpose is to explore how the tool machine export traders create the traders value in various value activities. It also discusses in depth the key factors such as the management ability of customer relations and the success of the operation. The finding of the study found that the Trader market positioning strategy, Maintenance of partnerships with suppliers, and Customer relationship management are the main strategic focus of machine tool traders in the creation of trader value.