Proactive Market Orientation, Brand Positioning Strategies, And Brand Equity-The Case Of ST Company In Milling Cutter Industry
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === Abstract： Market competitiveness grows rapidly due to the improvement of the global technology, changes of the market environment, and changes in the habit of consumer. This circumstances not only greatly increased the managing risk but also the unpredict...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6sxaeq |