Strategic Group of FinTech and Business Performance:The Case Study of Taiwan's nine financial Companies

• Main Authors: CHANG, CHIA-HUA, 張家華
• Other Authors: CHANG, KUO-HSIUNG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/h7x2ff

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === The purpose of this study is to analyze the Case Study of Taiwan's nine financial Companies. In view of the fact that financial industry is actively promoting new products in an environment of intense competition and rising risks in order to respond to the trend of internationalization and liberalization. The management of new business development and the management of business performance are very important. Through strategic group analysis to understand the current financial industry's strategic group trend and their business performance. According to the strategy classification of Miles and Snow (1978), this study divides the FinTech strategic group into three groups: prospective, analyst, and defender, uses the top 30 rankings of market share, taking the nine financial companies as the distinction based on the amount of resources invested and the strength of information. We found that the strategic group has a significant impact on business performance. Prospective: Yuanda, Fubon, Sinopac, Fubon achieved better performance; Analyst: Capital, Mega, Skfh, with Skfh to achieve better performance; defenders: E.Sun, Taiwan Business bank, Taiwan Cooperative bank, (Also noted E.Sun achieved better performance); among the groups, group adopting prospective achieved better business performance.