Digital Marketing Transformation and Dynamic Capabilities-The case of Real Estate Agency
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === The way people accepting information is changing from traditional marketing to digital one along with time. The purpose of this article is exploring what infection was brought to marketing industry when facing marketing model transformation by taking the indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p6ff5 |